Monday 31 August 2015 [PDF,190kb]
Cocktails served in milk bottles and plastic bags, vodka infused lollies, giant martini glasses and the sale of alcoholic shots from buckets are among irresponsible alcohol promotions detected at NSW licensed venues in the past year.
In 2014/15, the NSW Office of Liquor, Gaming and Racing (OLGR) investigated 101 promotions deemed to encourage reckless drinking and intoxication.
OLGR Director of Compliance & Enforcement Anthony Keon said 44 cases resulted in formal bans or restrictions on promotions with the remainder resolved satisfactorily following intervention and advice from OLGR officers.
"All licensed venues are required to serve alcohol responsibly in a safe and well regulated environment and we will continue to target the small minority of venues that promote reckless drinking and intoxication for the sake of profits," Mr Keon said.
"We are not about stifling business innovation or healthy competition but setting clear expectations for the conduct of liquor promotions which can significantly influence how patrons consume alcohol and behave on licensed premises.
"Irresponsible and poorly managed promotions can contribute to alcohol-related anti-social behaviour and violence, community disturbances, and health impacts for individuals and undermine the development of a sustainable and responsible liquor industry."
Under NSW liquor laws, licensed venues must demonstrate responsible sale, supply, service and promotion of alcohol.
Mr Keon said OLGR proactively monitors irresponsible alcohol promotions including on venue websites and through social media channels.
Irresponsible promotions will face bans or restrictions with fines of $5,500 for failing to comply and strikes under the Three Strikes disciplinary scheme.
Liquor Promotion Guidelines to advise on promotions which should not encourage excessive, rapid or irresponsible drinking; be offensive or indecent; target or appeal to minors under the age of 18; or be out of step with general community standards.
EXAMPLES OF ALCOHOL PROMOTIONS INVESTIGATED BY OLGR IN 2014/15